“Taste & Creativity” is a reflective session that blends art with the senses, led by Mr. Ahmad Ashour, a consultant in food menu development and the coffee industry. Together, we explore where our journey of taste begins, the connection between flavor and aesthetics, and how aromas and tastes shape our creative perception. This session invites participants to reframe taste not just as a sensory experience, but as a powerful gateway to understanding design, branding, and emotional storytelling. It’s a journey into how what we taste can inspire what we create.